K.
the
ARCHIVES
latest News

Latest News

hqdefault

BMW Art Auction for the Air Canada Foundation

user by admin
calendarThursday, 04 April

AirCanada.com

One brand new BMW, five hours and complete artistic freedom; that’s what Canadian photographers Jesse Louttit, Javier Lovera, Zach Slootsky and Christopher Stevenson got, when they captured these impressive vehicles for the 2012 BMW Art Auction. You can bid on the nine limited-edition prints online through December 31, 2012. They will also be on display in our Maple Leaf Lounges across Canada until January 14, 2013. All proceeds will benefit the Air Canada Foundation, which works to improve the health of Canadian youth, alleviate child poverty and make the wishes of seriously ill children come true.

Now in its fourth year, the BMW Art Auction, curated in partnership with the Scotiabank CONTACT Photography Festival, celebrates automotive beauty and each artist’s unique vision.

This initiative brings into focus the luxury carmaker’s longstanding relationship with some of the art world’s biggest names, including American icon Andy Warhol who created a BMW Art Car for the brand in 1979. The programme, which began in 1975, invites artists like Jeff Koons, the most recent collaborator, to turn cars into canvases. His M3 GT2 was a flurry of bright colours and bold streaks so it gave the impression it was moving even when it was stopped.

 


LEAVE A COMMENT

Your email address will not be published. Required fields are marked *

Contact